BRANDY
Traditional meets modern
Deliverable
Sector
Year
Label design
Branding
Photo & video
Retail
2020
Merakliska is a grape brandy rakija produced from the finest wine distillate and aged in oak barrels for period of 12-18 months and bottled at 40% alcohol volume. It is characterized by golden-amber color, full and rounded taste with flavors of vanilla, honey and toasted oak.
The goal of this redesign was to allow repositioning of the Merakliska image as a more premium rakija brand that communicates complexity, innovativeness of a joyful alcohol drink.
Key elements to cover this project:
THE LABEL
is an ode to the past and a glimpse into the future. The deep, rich matte black canvas sets the stage for this extraordinary brandy.
This sophisticated approach evokes a sense of mystery and luxury, inviting the drinker to delve into a world of rich flavors.
At the label's heart, an intricate varnished grape tree takes center stage. The varnished tree appears to glisten, forming a striking contrast against the matte black backdrop.
This grape tree is not just a symbol; it's an embodiment of this brandy's deep-rooted tradition and commitment to quality.
Embossed "Zolta" stands as a signature name of this traditional Macedonian brandy.
