AREL
Where marketing meets science
Deliverable
Sector
Year
Art Direction Branding
Marketing Technology Innovation
2020
Arel Neuromarketing is the first integrated neuromarketing lab in NMK for analysis, research and education that combines neuroscience, psychology and marketing techniques to improve the communication between brands and consumers.
Neuromarketing is an innovative field of marketing that uses advanced biometric technology and artificial intelligence to analyze the subconscious responses of consumers triggered by a particular marketing stimuli.
Focus
Unlike the conventional opinion-driven market research tools, neuromarketing focuses on insights driven by consumers' emotions, memory, attention and motivations, which are essential for understanding their decision-making process.
Services
GSR - Galvanic skin response
Measuring emotional intensity and excitement through skin conductivity
ECG - Electrocardiogram
The rhythm of the heart provides insights about cognitive effort, emotional activation and its impact
Eye tracker (Screen-based, Glasses, VR)
Tracking of visual attention to key messages in real-time within milliseconds
EMG - Electromyography
Exploring the connection of muscle movements with certain emotions and behavior
EEG - Electroencephalography
Detection of cognitive processes by registering electrical impulses in neurons
Face expression analysis
Algorithm for recognizing the 7 core emotions and indicators of nonconscious reactions
Technological revolution
We use leading technology and software for integrating the physiological and neuroscientific research. Our consumer behavior maps offer a unique opportunity to tailor any product or service to the current and future consumer needs.
Expertise
Our team is comprised of consultants with extensive international experience in leading market research companies. The success of our neuromarketing studies come from our knowledge in cognitive neuroscience and psychology, followed by practical work in the field of neuromarketing methodologies.
